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Total quality arisen from the predicted qualifications of a product or a service during the design stage. For instance, a pizza shop could be founded to take orders of 10 different pizzas of which ingredients are predefined, via internet and deliver these orders to all locations in the city within 20 minutes in a hot and hygienic condition. (See Peelable coatings). On the other hand, another pizza shop, could be founded to serve pizzas in the shop in which its temperature is held constant in summer and winter at 25ºC and there are fresh flowers in a vase at each table. Customers choose the ingredients of pizza and they will be served at most 15 minutes. The difference between two services is stem from the difference between their design qualities.
See Also Production quality