Kemipol LogoThe name Kemipol was created by the partial combination of the two words; “Chemistry” and “Polymer”. The company was established in order to develop and manufacture polymers for the paint industry. By this name and the logo which is derived from the benzene ring, the commitment to research was intended to be symbolized in this field of business.Even though the company name originated from the word polymer, Kemipol has also manufactured paints beginning from the first year of its foundation.

 

Kansai Altan Logo The six colorful lines, other than reflecting the company’s creative, innovative and solution focused approach represent the six principles that the corporate culture is built upon: work ethics, customer focus, empathy, unity, commitment, HSE awareness. The open form to the right also reflects the company’s face looking to the future.

Alesco Logo Alesco brand name is formed from the Latin word “ALES” meaning “wing” and “ESCO”, which stands for “Excellent Specialty Company”. In ancient Latin “alesco” itself means to grow and mature. Therefore “ALESCO” expresses the concept of Kansai Paint growing continuously and flying with its wings spread toward the future as a leading specialty company.


The “ALESCO” corporate brand expresses to the world the image of superb quality and excellent value of Kansai Paint and its Group companies.


The design concept for the symbol is based on 3 key words: SCIENCE, GROWTH, and TRUST. The dreams of the future can be achieved through the certainty and the logic of science, which is symbolized by the dark blue square. The character A stands for the flapping of wings, the two A’s project the movement upward and forward.  Finally the red bar symbolizes “the bridge” between man & man, man & technology, man & nature, and Kansai Paint & society.


As a result the symbol and the brand name together reflect the company’s solid technology and invites trust and belief in it..